Asset Management · Enterprise Portfolio · Long-term capital.

Brands

Brand companies

1st Choice Fertilizer and Purr Shell are the brand companies in the portfolio. Each has its own customers, management, and results.

1st Choice Fertilizer homepage

Sustainable Agriculture

1st Choice Fertilizer

1st Choice Fertilizer is built for growers who need dependable nutrition and disciplined agronomy.

Balanced formulations, soil-minded inputs, and products support productivity and field performance season after season.

1st Choice FertilizerFocus Areas

  • Soil health
  • Crop productivity
  • Sustainable inputs
  • Agricultural innovation
Visit 1st Choice Fertilizer

1st Choice FertilizerBrand

1st Choice Fertilizer brand.

  • Earth-Care Plus 5-6-6

    Earth-Care Plus 5-6-6

  • Earth-Care Probiotics 5-5-5

    Earth-Care Probiotics 5-5-5

  • Earth-Care Prime 5-8-8

    Earth-Care Prime 5-8-8

Purr Shell homepage

Sustainable Consumer Products

Purr Shell

Purr Shell starts from a simple idea: what is good for the planet can still be serious litter. Upcycled almond shells become a lightweight, clumping formula with strong odor control and less dust.

Cats get a box they will use; households get benefits they can read on the label. Natural inputs, straight talk, and performance you notice day to day.

Purr ShellKey Benefits

  • Natural materials
  • Low dust
  • Strong odor control
  • Lightweight formula
Visit Purr Shell

Purr ShellBrand

Purr Shell brand.

  • Purr Shell natural almond shell cat litter

    Purr Shell natural almond shell cat litter

  • Purr Shell bag on a kitchen counter

    Purr Shell bag on a kitchen counter

  • Purr Shell bag outdoors

    Purr Shell bag outdoors