1ST CHOICE HOLDINGS

Asset Management · Enterprise Portfolio · Long-term capital.

Portfolio

Operating companies

1st Choice Holdings owns operating businesses. Each company has its own customers, management, and results.

This page covers Retail Auctus, Plentrove, UPM, The Governance Agency, 1st Choice Fertilizer, and Purr Shell.

Retail Auctus homepage

Consumer Goods & Retail Supply

Retail Auctus

Retail Auctus is a diversified consumer goods and retail supply company specializing in sourcing, development, supply, and distribution across multiple retail categories.

It connects products, brands, suppliers, retailers, and consumers across physical and digital channels.

Retail AuctusOperating focus

  • Sourcing and product development
  • Supply across retail categories
  • Distribution and commercialization
  • Physical and digital channels
  • Products, brands, suppliers, retailers, and consumers
  • retailauctus.com
Visit Retail Auctus
Plentrove homepage

Commerce & Marketplace Infrastructure

Plentrove

Plentrove is digital infrastructure that connects merchants, retailers, and consumers.

It supports product discovery, selling, fulfillment, and scalable commerce.

PlentrovePlatform Capabilities

  • Shopper, retailer, and merchant workspaces on one catalog
  • Seller console: listings, inventory, logistics, performance
  • Buyer purchasing, restock signals, shipment visibility
  • Product discovery, selling, and fulfillment
  • Scalable commerce for merchants, retailers, and consumers
  • Roles and tools at plentrove.com
Visit Plentrove
UPM homepage

Procurement & Enterprise AI

UPM

UPM is enterprise technology that makes sourcing and procurement more intelligent, transparent, and operationally effective.

AI-assisted sourcing intelligence spans strategy, supplier discovery, risk and sustainability signals, negotiation, savings, and ongoing monitoring.

UPMIntelligence Capabilities

  • Sourcing strategy and supplier discovery
  • Risk and sustainability signals
  • Negotiation and savings
  • Ongoing monitoring
  • Transparent procurement operations
  • universalprocurementmind.com
Visit UPM

Responsible AI & Governance

The Governance Agency

The Governance Agency builds governance capabilities around responsible technology adoption, enterprise accountability, risk, and compliance.

It advises boards and management on technology risk, accountability, and compliance.

The Governance AgencyCore Capabilities

  • Board and C-suite AI, security, and risk advisory
  • Ownership, escalation, and practice under stress
  • Decision integrity and regulatory seriousness
  • Assessment when maturity lags ambition or gaps show
  • Design, embedding, and assurance in live forums
  • Board intervention when crisis or scrutiny allows none
Visit The Governance Agency
1st Choice Fertilizer homepage

Sustainable Agriculture

1st Choice Fertilizer

1st Choice Fertilizer is built for growers who need dependable nutrition and disciplined agronomy.

Crop nutrition, soil health, agricultural productivity, and sustainable growing practices.

1st Choice FertilizerFocus Areas

  • Soil health
  • Crop productivity
  • Sustainable inputs
  • Agricultural innovation
  • 1stchoicefertilizer.com
Visit 1st Choice Fertilizer
Purr Shell homepage

Sustainable Consumer Products

Purr Shell

Purr Shell is an almond-shell consumer product platform that pairs commercial utility with responsible material choices.

Upcycled almond shells become a lightweight, clumping formula with strong odor control and less dust.

Purr ShellFocus Areas

  • Natural materials
  • Low dust
  • Strong odor control
  • Lightweight formula
  • purrshell.com
Visit Purr Shell