ChannelX (CX) is 1st Choice Holdings’ curated B2B marketplace, designed to connect qualified sellers with leading retailers and buyers across the country. Our platform simplifies retail brand entry, providing a centralized space for manufacturers, emerging brands, and product innovators to showcase their offerings to the right retail partners.
Centralized Access: One platform to present your products to multiple national retailers.
Faster Market Entry: Streamlined onboarding, compliance checks, and merchandising support reduce barriers to retail placement.
Visibility & Insights: Brands gain real-time access to analytics on buyer interest, product performance, and category trends.
Expert Support: 1st Choice Holdings’ managed sales and distribution team helps ensure your products are positioned for success.
Onboard Your Brand: Submit product details, samples, and merchandising assets to create a complete, retailer-ready profile.
Qualification & Curation: ChannelX reviews each submission to ensure compliance, quality, and retail readiness.
Retail Matchmaking: The platform connects your brand with qualified retailers and buyers aligned with your category and growth goals.
Sales & Distribution: 1st Choice Holdings manages logistics, fulfillment, and replenishment, ensuring your products reach stores efficiently.
Emerging Consumer Brands looking for national retail exposure
Manufacturers seeking a simplified, centralized path to multiple retail channels
Product Innovators aiming to introduce new products to major buyers
Private Labels who need professional onboarding and compliance management
Simplified retail entry with one onboarding process
Reduced risk with managed compliance and quality checks
Increased speed to shelf through integrated 4PL and sales support
Data-driven growth via analytics and performance insights
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